Q1 / 26
Growth architecture in the B2B mid-market
Why mature marketing organizations stall at the transition to AI visibility – and what replaces them.
KnowledgeIn preparation
Substance over content. For decision-makers.
In-depth essays on search architecture in AI answers, the economics of paid channels and the architecture of predictable growth systems – written for CEOs, investors and portfolio operators, not for marketers. No tips collections: strategic guides around the disciplines that carry digital growth.
Upcoming essays.
English essays publish on a rolling basis through 2026. The full knowledge base (74+ guides, glossary) is currently maintained in German. Each essay mirrors a question we answer inside engagements – the selection below shows what is in the pipeline.
Q1 / 26
GEO: visibility in ChatGPT & Perplexity
The mechanics behind AI answers and the structural levers that win decision-maker search there.
Q2 / 26
Leading indicators & pipeline in one report
How visibility, clicks and rankings sit alongside pipeline, CAC and revenue contribution in monthly board reporting.
Q2 / 26
The economics of paid channels at scale
When paid stops compounding – and what to invest in instead before the CAC curve breaks.
Q2 / 26
Search architecture for PE portfolio companies
Building a repeatable growth playbook that survives multiple investment cycles, not just one quarter.
Q3 / 26
Medical SEO in regulated markets
YMYL, E-E-A-T and regulatory constraints: how visibility is built in healthcare – from clinics to pharma.
German knowledge base
Our full library – 74+ in-depth guides across SEO, GEO, paid media, conversion and a German-language glossary – is available on the German site. If you read German, that's the deeper resource: it covers the same four threads, from SEO measurement and GEO audits to Google Ads in long sales cycles and marketing budget allocation.
Themes
Four threads run through everything we publish.
The essays are not channel tips. They document the operating logic we run in engagements – diagnosis before execution, leading indicators next to business KPIs – applied to the four disciplines we operate.
Thread 01
SEO as an investment class
How to measure SEO success beyond rankings, why organic visibility compounds like an asset, and how the investment defends itself against paid media in a CFO conversation – written for the board meeting, not the marketing stand-up.
Thread 02
AI search & GEO
What changes when buyers ask ChatGPT instead of Google: the mechanics behind AI answers and AI Overviews, which queries lose clicks and which gain – and the content architecture that keeps a brand citable inside generated answers.
Thread 03
The economics of paid channels
Performance Max in explanation-heavy B2B, attribution beyond last click in long sales cycles, brand bidding, and when Meta carries high-ticket offers – channel decisions made on economic expectation, not on habit.
Thread 04
Growth systems & private equity
Budget allocation frameworks that make levers quantitatively comparable, digital due diligence before an investment, and the first 100 days of marketing in a portfolio company – where diagnosis before action protects the value creation plan, and which quick wins tend to destroy value instead of creating it.
Until the English essays are live, the fastest way to see this thinking applied to your own situation is the free growth analysis: fixed scope, written result, two weeks. The conversation before it takes 30 minutes – no obligation, no pitch. Request growth analysis.
Next step
Let's talk about your growth.
In a 30-minute conversation we'll show you which levers will have the largest effect on your business over the next 12 months – no obligation, no pitch.
Request growth analysis30 min · no obligation · directly with the founder
David Malewski
Founder · DAMA Solutions
I'm looking forward to your message and will get back to you personally within one business day. – David Malewski
Personal reply from the founder.