01Market asymmetry
What works for a B2B SaaS doesn't work for an industrial supplier. Markets differ in sales cycle, touchpoint density and decision economics – the right answer only emerges once those variables are understood.
The method
Diagnosis. Strategy. Retainer.
We don't sell a service catalog. We diagnose where economic growth actually sits in your business, derive a strategy that fits – and operate it as a coordinated system through a 12-month retainer. The diagnosis itself is a free growth analysis: fixed scope, a written result after two weeks – valuable even if no retainer follows.
Three asymmetries
Why no playbook is the answer.
Growth decisions break on three asymmetries – and most agencies pretend they don't exist.
02Maturity asymmetry
A business already scaling paid doesn't need another campaign – it needs cleaner attribution. A business without an organic anchor needs substance first. The next step depends on maturity, not on a discipline catalog.
03Bottleneck asymmetry
The largest lever rarely sits where it's most comfortable to pull. We start at the actual bottleneck – even when it lies outside the channels you first thought about.
Diagnosis
Four steps before any execution.
Two weeks. Fixed scope. Written deliverable – free of charge. No execution starts before this is done.
01
Inventory
We assess what's already running, what's being measured and what isn't. Funnel, tracking, channel architecture, reporting logic, past tests. The output is an honest assessment – not a manufactured deficit.
02
Hypotheses
We formulate three to five theses about where the economic levers sit over the next 12 months. Each thesis names expected impact, investment level and risk – leadership-grade, not marketing slang.
03
Falsification
We define how each hypothesis would fail – and which data or tests would confirm or reject it. Without this step, strategy is speculation later sold as experience.
04
Setup recommendation
We name which disciplines deploy in which order – with investment logic, expected return and abort conditions. You decide on arguments, not pitches.
Engagement phases
From first call to growth engine.
Every engagement runs in three phases. Each phase has clear deliverables and decision points – you can stop after any phase.
01
Diagnosis
2 weeks · fixed scope
Structured assessment of market position, channels and tracking. Result: a written briefing with prioritized hypotheses, not a generic audit.
02
Strategy
1–2 weeks · joint with leadership
Translation into a quarterly roadmap with KPIs, ownership and investment logic. Approved before any execution begins.
03
Retainer
12-month engagement · monthly cadence
Coordinated execution across SEO, GEO, paid and conversion. Monthly board-grade reporting. Quarterly recalibration.
In operation
Strategy in the retainer – continuously recalibrated.
Markets shift and channel economics change. The strategy is therefore held against reality on a fixed cadence – it is not defended, it is updated.
01
Monthly impact measurement
Every deployed channel is checked monthly against its economic expectation: visibility, clicks, impressions, CTR and rankings as leading indicators – tied directly to qualified pipeline, CAC and revenue contribution per source.
02
Quarterly re-diagnosis
The hypotheses from the initial diagnosis are held against reality every three months. Assumptions that work are scaled; falsified ones are dropped without ceremony – and budget allocation shifts accordingly.
03
Expansion around strengths
New disciplines are built around channels that already carry, not parallel to them. When organic visibility holds, AI visibility comes next; when paid scales, conversion optimization follows. The full discipline map is on the services page.
Boundaries
What we don't do.
A method also becomes recognizable through what it excludes. Four boundaries shape every engagement – the thinking behind them is unpacked in our essays for decision-makers.
No retainer without a preceding analysis
Before we take ongoing responsibility, the diagnosis has to stand. Individual sparring sessions are the exception – continuous accountability begins once the starting position is clear.
No channel religion
We have no favorite channel. The lever with the largest economic expectation wins – even when it sits outside our own routine.
No reporting without economic linkage
Visibility, impressions and CTR are measured consistently – they show how a channel works. In the board report they run next to qualified pipeline, CAC and revenue contribution per source, so every metric stays readable against its economic effect.
Senior on every engagement
You work with the person who owns the diagnosis and steers the engagement. No handoff to junior teams, no escalation path through account management – decisions are made where the context lives.
Next step
Let's talk about your growth.
In a 30-minute conversation we'll show you which levers will have the largest effect on your business over the next 12 months – no obligation, no pitch.
Request growth analysis30 min · no obligation · directly with the founder
David Malewski
Founder · DAMA Solutions
I'm looking forward to your message and will get back to you personally within one business day. – David Malewski
Personal reply from the founder.